3 marques chinoises intéressantes

 

 

While flagship like Louis Vuitton Maison from Paris to Singapore are perfectly executed, some leading independent Chinese brands have been opening flagship concept stores including, book store, fine dining or cafe, art gallery or just a very playful and interactive environment.

@1/ ICICLE : Eco friendly Shanghai brand with 250 stores open their first concept store in Shanghai in December 2016. This first ICICLE SPACE hosts a Japanese French fusion restaurant, a beautiful large book store, an art gallery a lounge, Children training an atelier and of course their regular menswar and womenswear collection.

2/ Exception : Guangzhou designer brand, with over 150 stores in China opened a beautiful concept store in the trendy city of Chengdu. The store is located in premium Taikoo Li, host regular conference from famous writer, has a fashion section selling both their brand and a selection of some imported designers, a coffee shop, a large library and a vast selection of small items ranging from cute cactus to glasses. They already had one similar type of store in Guangzhou already opened for 2 years.

3/ Mujosh is a Chinese glasses brands, they opened hundreds of stores in just in a couple of years with a very simple concept, nice woody design at fair price, selling only frames and no lenses. They are now coming with a more premium concepts with a very playful “trip to the moon” concept. Really selling an experience rather than just products.

This list obviously not exhaustive, we will regularly update on some interesting concepts to be found in China. Follow Creative Capital China on Linkedin

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